Competitive Strategy Winning in Emerging Markets

Question: Discuss about the Competitive Strategy for Winning in Emerging Markets. Answer: Introduction The AAA framework is a helpful tool in the process of value creation in a global environment. It is an important tool in the globalization process that is being adopted by the organization. This paper deals with the AAA framework used by one of the most renowned travel company known as TripAdvisor.com. It provides an interactive forum concerning travel and relies on the user generated content (Xie et al. 2016). The three strategies used by the company are Aggregation, Adaptation and Arbitrage. Discussion The Aggregation strategies are being used by the companies to create efficiencies at a global level. The company aims to utilize the similarities in the different geographical cultures rather than adjusting to the cultural differences (Moran Abramson and Moran 2014). The company focuses on the value proposition factor by providing valuable user reviews regarding a particular hotel or tourist destination (Moran Abramson and Moran 2014). This helps the prospective customers to make their travel decisions. The company not only considers the geographic considerations but also takes into account other factors such as administrative, geographic, cultural and economic (Xie et al. 2016). The company has centralized operations in the U.S.A which helps them to create cost advantage. The Adaptation process is used by TripAdvisor to increase its market share and increase in the revenue generation (Khanna and Palepu 2013). It customizes its services based on the requirements of the local culture. The headquarters of TripAdvisor is located at United States of America, however, it has customers from all over the world (Xie et al. 2016). It penetrates the new markets by adapting its products as well as services to match the needs of the local population (Khanna and Palepu 2013). This includes the inclusion of reviews of the local hotels and restaurants. This makes the company acceptable among the target audiences (Khanna and Palepu 2013). The process of adaptation is done by fulfilling several criteria such as focus on particular geographies or products, variation in the products, flexible design of the operations, innovative practices and externalization of the business processes (Khanna and Palepu 2013). The Arbitrage strategy is used for the creation of global value by taking into consideration the differences in the markets. The different countries in the world have unique local tradition, customs, culture and beliefs (Narayan 2013). TripAdvisor tries to leverage these factors by presenting the traditions of one country to the people in other geographical locations (Xie et al. 2016). It is important to transfer the essence of one region to other locations (in which there are sufficient demands of the particular products or services). Fig: AAA strategies Source: Created by author Conclusion TripAdvisor tries to implement all these three strategies for ensuring global success. The company focuses more on the adaptation strategy and strives to fulfill the demands of the local population. These three strategies help the company to satisfy the needs of the global audience. It also helps the company to be successful all over the world by taking into account competitive advantage. References Khanna, T. and Palepu, K., 2013.Winning in emerging markets: A road map for strategy and execution. Harvard Business Press. Moran, R.T., Abramson, N.R. and Moran, S.V., 2014.Managing cultural differences. Routledge. Narayan, U., 2013.Dislocating cultures: Identities, traditions, and third world feminism. Routledge. Xie, K.L., Zhang, Z., Zhang, Z., Singh, A. and Lee, S.K., 2016. Effects of managerial response on consumer eWOM and hotel performance: evidence from TripAdvisor.International Journal of Contemporary Hospitality Management,28(9).

Daniel Johns Essay Example For Students

Daniel Johns Essay Daniel Johns is a guitar player. He was born in 1979. He hasblonde hair and is 16 years old. One day he heard a song on theradio with a guitar solo in it. He thought it was cool, so hewanted to get a guitar. He didnt get one until about a yearlater. When he got the guitar Chris Jonnou, Ben Gillies, and he,were bored. So they decided to start a band. When they did theymade up a song called Tomorrow. They entered it into a contestthat was held in their city. The judges loved it, so they got torecord a single with the song Tomorrow. Their first single. Then they played it on the radio and everybody loved it. Everybody went and bought the single. A music company called Epicrecords came to them and they signed a record deal. They madetheir first album Frogstomp. They started to put a bandtogether in 1992. They started in Australia. All of them livedabout 5 minutes from each other and went to the same school. Theywere only 12 and 13 years old. When they became famous they wereonly 15, but one of them just turned 16. They just went on theirfirst American tour, but they will be back this year for a cross-country jaunt, opening for the Red Hot Chili Peppers. Their firstalbum Frogstomp, at number 9 last week, just went platinum,and their video Tomorrow is in heavy rotation on MTV. Their CDFrogstomp is flying out in stores across the country. But thebest thing is that the three of them combined are younger thanMick Jagger.

Personal Communications Essays - Human Communication,

Personal Communications Improving personal communications is very important to today in the fast moving world. The communication process is very important, it is estmated that 80 percent of messages get deport? For better results replace ?You statements? with ?I statements.? Say I'm concerned...That will bring the person off of the defensive approch. Also discuss things as they happen with out waitng. When you wait things can be losted or forgotten. If you work them out early it will be much easier for you and the other person. Select the right ime and place to discuss something. Like and office away from co-workers or customers or busy phones. So that person has your full attention. Overwhelming other with your self disclosure is not a good idea. You shoudl be open, but don't share too much, too fast. Before sayign anything consider these three things. 1. Is the statement true? 2. Is the statement necessary? 3. Is the statement kind? Be aware of your nonverble cues. Cues give you away easy. Example, hesitation in your voice, expression of doubt on your face, and a long pause. The emotion you give is how intrested you are. doing this their is filters example. Sender (You)-----Sender Filters *Semantics{upersonal communications is very important to today in the fast moving world. The communication process is very important, it is estmated that 80 percent of messages get distorted or lost. Impersonal communication is not always the right way to speak with people. This would be fax, e-mail,bulliton board, voice mail and manuals etc. Interpersonal communications is a verbal exchange of thoughts or imformation between two or more people, and through this it allows people to give feedback on what they have to say or ideas they would like to share. In Communications theirs always (You) Message Sender. Next, Message (Directions) Next, (Friend) Message Receiver. By doing this their is filters example. Sender (You)-----Sender Filters *Semantics, *Emotion, *Attitudes, *Role Expectations, *Gender Bias.----Message----Receiver Filtes, *Semantics, *Emotion, *Attitudes, *Role Expectations, *Gender Bias.---Receiver (Plu mber) Semantic is a word that will ahve different meanings to different people. Example WordProcessing to some people that might mean type writer. To me it means Computer typing. Emotions play a big part on what kinda feed back you get when talk to someone. If a CEO, comes into a busniess meeting and starts yelling and gives everyone a real big attitude. The people who have to come up with ideas aren't going to say much. If they have an idea they will probably won't say it at all. That also falls into Attitudes. When working in a company you have to find a role. What I mean by a role is you have to find a common ground of what you have to get done and do it. There will be some gender bias in every company or work place, you just need to find something you like and stick to it. Nonverbal Messages play a huge part. Example if you are the boss and someone is trying to give you an idea they came up with and you are not giving them eye contact, a dirty facial expression, and uncomfotable gestures. The person will feel that you could careless. When in a work enviroment everyone needs some kind of personal space. When provided personal space people work better and easier and more relaxed. When talking to someone send clear messages try to keep out all the filters. So people won't be misunderstood. Use words carefully, example use words that are simple, clear and cannot be mistaken. Use repetion when possible send the people an e-mail or leave a message, that will get there attention. Develop listening skill, everytime you talk with someone you're working on listening skills. Apply that to the next person. Active listening you're seeing and listening to what they have to say. Empathic listening is good to a company becuase it gives a employee someone to talk to too about personal problems. Here's some steps 1. Avoid being judgmental. 2. accept what is said. 3. Be patient. This will help a company in a big way. You want to create a climate that encourages upward communication. Have the people below at the bottom give ideas and partisapate

Essay on Personal Growth - What You Need to Know

Essay on Personal Growth - What You Need to KnowIf you want to write a sample essay on personal growth, then it is imperative that you understand what the objective of the essay is. This is because it will influence how the whole essay is presented and it will also affect the structure of the entire essay.The objective of writing a sample essay on personal growth is to allow readers to get a better understanding of the personality traits and characteristics of the writer. The purpose of writing this essay is to enable students to become more aware of the creative writing skills that they have and to see how well they use their writing skills.The first thing that should be pointed out here is that the writer should always come up with a compelling subject matter for his essay. In other words, the writer should try to relate his/her opinion and experiences to a specific issue so that readers can draw their own conclusions about the subject matter. Also, it should be noted that the writ er should take the time to write about things that he/she has personally experienced and observed.It is equally important that the writer should also write about topics that are interesting to him/her. Therefore, when writing about personal growth, it is essential that the writer should include interesting facts about the topic. The author should also not forget to leave a trail of a theme that will link his/her writing to the theme of the essay. For example, the writer should include a theme that might be related to the topic of family values.When writing a sample essay on personal growth, the essay should be about experiences and life experiences. Therefore, it is necessary that the essay is about something that the writer has personally experienced or witnessed.In writing a sample essay on personal growth, it is also essential that the essay should deal with words that are in common use like verbs, nouns, pronouns, and adjectives. It is also important that the writer be able to u se descriptive words in a way that it is effective in conveying the information that the writer wants to share. In addition, the writer should be able to use an innovative word in a way that it serves as a persuasive tool in writing a sample essay on personal growth.Writing a sample essay on personal growth is not a very difficult task. However, the fact remains that writing a sample essay requires that the writer learn and practice various writing skills that he/she can apply in a variety of scenarios. The writer should also keep the grammatical and syntactical issues in mind in order to create an essay that is coherent and to the point.It should also be pointed out that the essay on personal growth should be written in a manner that makes it easy for readers to understand. Thus, it is important that the writer uses the most appropriate writing skills possible. By following these tips, it will be easy for the writer to learn and master the basic skills needed in writing a sample es say on personal growth.

Collateral Learning Essay Example

Collateral Learning Essay Example Collateral Learning Paper Collateral Learning Paper When it came to Neil Postman who talked about how television and movies can also double as being educational, I would have to agree with him. There are many shows on television that prove to be a good way to learn about different aspects of life that one may not have known about before. For example, the food network is where one would turn in order to learn more about a certain food dish, while a channel like the history channel would be used to learn about past times and other countries. Then, there are childrens shows Like Dora the Explorer, that help children learn Spanish Just by watching television for a mere thirty minutes. Postman made It clear that the television was not the only answer to educating people. There skull needs to be a classroom environment In order to ask questions and socialize with other people. On the other hand, Bell Hooks talked about how many television shows and movies portrayed poorer people as sort of lazy and not really wanting to better their lives for themselves and their families. She did not like this because she herself came from a poorer background which she got herself out of by going to Stanford. Even though she had to take out many loans in order to attend the school and often could not go home for holidays, the people she ended up spending the holidays with taught her that she did need to be there In order to improve her life and move up in the world. The television show the Fresh Prince of Bell-Alarm, was a good example to me that Postmans concept of learning from watching something Is extremely true, and also Hooks concept of someone wanting to better their life Is also true. During episodes of this television show, you see a young man who came from almost nothing, make his way into becoming a well-educated and independent man. When it came to what Bell Hooks had to say about representing the poor, I believe that this show did a good job of that. The main character Will Smith, was a lower class citizen from West Philadelphia where he would get into trouble often and have a bad life for himself. But once he moved to Bell-Air to live with his wealthy aunt and uncle, e learned that there was a different life out there that he wanted. Will finished high school and ended up going to a college in California called LILA. Here, is where he knew that what he was doing would make him have the life he wanted, as long as he worked hard for It. Watching him proved that nothing comes easy and everyone must work hard for what they want In order to better their life. Collectively, between Postman and Hooks, what many can learn Is that It Is k to watch television and movies because although they are there for entertainment they are also there for earning purposes. Although sometimes television snows may portray something In a way that does not always shine the best light on it, people need to look past that and see that there is something better out there than what those people are currently in. Everything one sees whether it be in television, movies, or even plays, proves to be a teaching experience, even if it does not seem like it is at the moment. In the end, Postman and Hooks points both prove to make sense and have reasoning behind them that many people will be able to understand.

Performance of Senior Executives in a Firm Essay

Performance of Senior Executives in a Firm - Essay Example Interestingly though, the changing times have never seen difference of opinion in one particular area; how the masses criticize their bosses at large! One major factor which generates such opinion is the considerable difference in remuneration and perks for the higher ups, which are always in sharp contrast with their subordinates. Hereunder shall be a discourse of how examples from a very different arena of sports, can be successfully extrapolated to reconstruct the work infrastructure of the top-level management. In psychology, the core theories of behavior modification revolve around the concept of reward and punishment. And this being the primary science that studies human behavior, much can be applied from it unto the realm of economics. Organizational psychology and workplace economics in any setting, therefore, is incumbent upon the fact that people work because of their motivation and incentives. Regardless of passion and loyalty, the primary needs of a person have to be fulfilled in order for him to perform beyond the ordinary. Incentives, here, play the role of that little 'extra' spice that is added to life; something more that the employee and the organization are looking forward too and yearn to achieve. At this point in time, it is important to consider the Directorial level of the organization both as human beings, and as employees of the organization! For a small child, a toy or a candy can play the role of a potent incentive. Obviously, the adult human demands for much more than that. Nonetheless, the primary role that is played by any incentive-providing-stimulus is the same - it generates more interest in a person, and the overall productivity of work increases. But here, an interesting fact must be considered. The same child, if knows, that no matter how much he cries or yells he will get the toy, the incentive factor diminishes to a negligible level. However, when the same toy is presented to him on accord of providing a disciplined stance, or taking his supper on time, than it acts as a positive incentive and concrete behavior modification can be seen. Exactly on the same principle, if any employee of an organization, regardless of seniority level, knows that come what may, the actual increment in pay and perks will be there, than it is much too obvious that the productivity shall not be the same. However, when a realization is set into the individual that increments shall be performance-based, than we see a positive vector definition for work by the individual, which provides a symbiotic benefit to the organization. Now here, focus is required upon the top-level management. The aforementioned theory is generally applied on subordinates in all organizations at large - do good work and get good pay. Yet, contrary to the theoretical norms of economic and organizational management, the Mangers are kept out of this 'struggle for work'. Once a person is in the higher ranks, it seems predestined that the ladder will only go up, much in the manner of an escalator! This not only creates a bias and division in understanding of human workplace ethics, but also creates unrest in the minds of lower-levels in the firm. (a) Analogy from Payment Systems for Jockeys Though some top managers may find it bizarre to be compared to race jockeys, yet the

Examine the role of social media in customer relationship management Essay

Examine the role of social media in customer relationship management 02221 - Essay Example Twitter, Facebook, etc (Holzner, 2008). The complete interactions that take place through the social channels provides various information to small companies, which can be utilized to enhance their services, products, as well as overall approach towards their business (Evans, 2012). Companies are required to value social media as well as realise that it is a two-way or joint process. If they choose to utilize social media like the customer centric stage, they can’t avoid complaints or the negative comments. In reality, one in three Twitter and Facebook user consider that companies should reply to the social grievances within two hours. People have some hopes, and companies should meet those hopes or expectations. Social media is considered as the newest channel by which companies can interact with the target customers (Sponder, 2012). Customer relationship administration/management is referred to the tactics, practices, and technologies, which organizations or firms use to record, manage, and assess customer interactions or communications to drive the growth of sales by enriching and deepening relationships with their entire customer base. The systems of customer relationship management are designed in order to collect customers’ information across various channels such as company’s website, live chat, marketing materials, telephone, social media, and live chat (Boulding et al, 2005). The systems of CRM can also provide customer-facing employee detailed data, buying preferences, and purchase history. Companies need to make sure that the analysis and storage of their customer facts and data must encompass a highest degree of security against identity theft, cyber criminals as well as other violations of securities (Chen and Popovich, 2003). From the company’s viewpoint, the whole relationship includes the direct communication aspect, for example service and sales related processes, and