Online Shopping Focus Group Research Analysis

Cambridge Select: Focus Group Research Analysis 0-20 Minutes Video Information The video begins with the moderator breaking the ice by explaining what everybody on the focus group ought to expect. The moderator begins by explaining that the group would be focused on answering questions in about 90 minutes. The results from the focus group would be made available to the students at the college and though the name of the college is not mentioned anywhere in the video, the assumption is that the focus group research meeting took place in one of the conference halls at Bentley University. The moderator confirms that the meetings proceedings were being video-recorded shortly after one member of the focus group pointed to one of the cameras in the room. The video would be made available to more than 2000 students for primary research.