Performance of Senior Executives in a Firm Essay

Performance of Senior Executives in a Firm - Essay Example Interestingly though, the changing times have never seen difference of opinion in one particular area; how the masses criticize their bosses at large! One major factor which generates such opinion is the considerable difference in remuneration and perks for the higher ups, which are always in sharp contrast with their subordinates. Hereunder shall be a discourse of how examples from a very different arena of sports, can be successfully extrapolated to reconstruct the work infrastructure of the top-level management. In psychology, the core theories of behavior modification revolve around the concept of reward and punishment. And this being the primary science that studies human behavior, much can be applied from it unto the realm of economics. Organizational psychology and workplace economics in any setting, therefore, is incumbent upon the fact that people work because of their motivation and incentives. Regardless of passion and loyalty, the primary needs of a person have to be fulfilled in order for him to perform beyond the ordinary. Incentives, here, play the role of that little 'extra' spice that is added to life; something more that the employee and the organization are looking forward too and yearn to achieve. At this point in time, it is important to consider the Directorial level of the organization both as human beings, and as employees of the organization! For a small child, a toy or a candy can play the role of a potent incentive. Obviously, the adult human demands for much more than that. Nonetheless, the primary role that is played by any incentive-providing-stimulus is the same - it generates more interest in a person, and the overall productivity of work increases. But here, an interesting fact must be considered. The same child, if knows, that no matter how much he cries or yells he will get the toy, the incentive factor diminishes to a negligible level. However, when the same toy is presented to him on accord of providing a disciplined stance, or taking his supper on time, than it acts as a positive incentive and concrete behavior modification can be seen. Exactly on the same principle, if any employee of an organization, regardless of seniority level, knows that come what may, the actual increment in pay and perks will be there, than it is much too obvious that the productivity shall not be the same. However, when a realization is set into the individual that increments shall be performance-based, than we see a positive vector definition for work by the individual, which provides a symbiotic benefit to the organization. Now here, focus is required upon the top-level management. The aforementioned theory is generally applied on subordinates in all organizations at large - do good work and get good pay. Yet, contrary to the theoretical norms of economic and organizational management, the Mangers are kept out of this 'struggle for work'. Once a person is in the higher ranks, it seems predestined that the ladder will only go up, much in the manner of an escalator! This not only creates a bias and division in understanding of human workplace ethics, but also creates unrest in the minds of lower-levels in the firm. (a) Analogy from Payment Systems for Jockeys Though some top managers may find it bizarre to be compared to race jockeys, yet the

Examine the role of social media in customer relationship management Essay

Examine the role of social media in customer relationship management 02221 - Essay Example Twitter, Facebook, etc (Holzner, 2008). The complete interactions that take place through the social channels provides various information to small companies, which can be utilized to enhance their services, products, as well as overall approach towards their business (Evans, 2012). Companies are required to value social media as well as realise that it is a two-way or joint process. If they choose to utilize social media like the customer centric stage, they can’t avoid complaints or the negative comments. In reality, one in three Twitter and Facebook user consider that companies should reply to the social grievances within two hours. People have some hopes, and companies should meet those hopes or expectations. Social media is considered as the newest channel by which companies can interact with the target customers (Sponder, 2012). Customer relationship administration/management is referred to the tactics, practices, and technologies, which organizations or firms use to record, manage, and assess customer interactions or communications to drive the growth of sales by enriching and deepening relationships with their entire customer base. The systems of customer relationship management are designed in order to collect customers’ information across various channels such as company’s website, live chat, marketing materials, telephone, social media, and live chat (Boulding et al, 2005). The systems of CRM can also provide customer-facing employee detailed data, buying preferences, and purchase history. Companies need to make sure that the analysis and storage of their customer facts and data must encompass a highest degree of security against identity theft, cyber criminals as well as other violations of securities (Chen and Popovich, 2003). From the company’s viewpoint, the whole relationship includes the direct communication aspect, for example service and sales related processes, and